Privacy Policy

Last updated: August 20, 2026

 

This Privacy Policy describes how District Performance & Physio ("the Company," "We," "Us," or "Our") collects, uses, and discloses information when you visit or use our website, and explains your choices regarding that information.

 

By using our website, you agree to the collection and use of information as described in this Privacy Policy. Separately, if you are a patient or become a patient of District Performance & Physio, your protected health information is also governed by our HIPAA Notice of Privacy Practices, described further below.

Interpretation and Definitions

Interpretation

Words with an initial capital letter have the meanings defined below, whether they appear in the singular or plural.

Definitions

For the purposes of this Privacy Policy:

 

• You means the individual accessing or using the Website.

• Company ("the Company," "We," "Us," or "Our") refers to District Performance & Physio, 1020 19th St NW Suite LL20 Washington DC 2036

• Website refers to District Performance & Physio, accessible from www.districtperformancephysio.com.

• Service refers to the Website.

• Country refers to the United States.

• Service Provider means any third-party company that processes data on Our behalf to help Us operate the Service — for example, an analytics provider or an email marketing platform.

• Personal Data is any information that relates to an identified or identifiable individual.

• Protected Health Information (PHI) has the meaning given to it under HIPAA, and generally means individually identifiable health information created or received in connection with the provision of health care.

• Cookies are small files placed on Your device by a website to store certain information, such as browsing activity on that website.

• Device means any device used to access the Service, such as a computer, cellphone, or tablet.

• Usage Data refers to data collected automatically through use of the Service (for example, pages visited or time spent on a page).

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data You Provide

When You use Our contact or appointment-request form, We may ask You to provide certain information, which may include:

 

• Name, email address, and phone number

• Reason for your inquiry or visit, symptoms, or other health-related information You choose to share

• Insurance information

 

Health information you submit. If You submit health-related information through Our website — for example, a description of symptoms or the reason for an appointment request — that information is used only to respond to Your inquiry and, if You become a patient, to help coordinate Your care. It is not shared with Our website analytics provider (Google Analytics) and is not used for advertising or marketing purposes. If You become a patient, this information becomes part of Your treatment relationship with Us and is handled in accordance with Our HIPAA Notice of Privacy Practices, available upon request at Our office. This website Privacy Policy addresses Our website practices; it does not replace or limit the rights and protections described in Our Notice of Privacy Practices.

Usage Data

Usage Data is collected automatically when You use the Service and may include Your device's IP address, browser type and version, the pages of Our Service that You visit, the time and date of Your visit, time spent on those pages, and similar diagnostic data.

Cookies and Tracking Technologies

We use two categories of cookies, both from Google, and no others:

 

• Google Analytics cookies, which help Us understand how visitors use Our website (for example, which pages are viewed and how long visitors stay).

• Google Ads conversion tracking cookies, which help Us measure the performance of Our Google Ads advertising campaigns — for example, recording that a visitor who clicked one of Our ads went on to submit an inquiry. This tag runs on Our confirmation/thank-you page to register that an inquiry occurred, but it does not receive the content of what You submitted (Your name, reason for visit, symptoms, or insurance information) — only that a submission took place.

 

We do not use these cookies for remarketing or retargeting — that is, We do not use them to show You ads based on Your visit to Our site after You leave it, and We do not maintain remarketing audience lists. We do not use a Facebook/Meta Pixel or any other social media advertising tracking technology on Our website. We do not use Google Analytics or Google Ads to serve or personalize ads based on Your visit.

 

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, and manage Google's ad personalization settings at Google's My Ad Center. You can also block or delete cookies generally through Your browser settings, though this may affect how some parts of the site function.

 

We do not knowingly transmit health information You submit through Our contact or appointment-request forms to Google Analytics, Google Ads, or any analytics or advertising service.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

 

• To respond to your inquiries: to respond to appointment requests and questions submitted through Our website.

• To provide and maintain Our website, including monitoring how the Service is used on an aggregate, non-identifying basis through Google Analytics.

• To measure the performance of Our advertising, using Google Ads conversion tracking to understand whether visits to Our site resulted from Our ad campaigns. We do not use this for remarketing or retargeting.

• To contact You by email, phone, or text regarding Your inquiry or appointment request.

• To send marketing communications, such as newsletters or updates, if You have opted in to receive them. You may unsubscribe at any time using the link in any marketing email or by contacting Us directly.

• To comply with legal obligations and protect the rights, property, or safety of the Company, Our patients, or the public.

 

We do not sell Your personal information. We do not use remarketing or retargeting advertising, meaning We do not show You ads based on Your prior visits to Our site after You leave it.

How We Share Your Personal Data

We may share Your information in the following situations:

 

• With Service Providers: We share information with third-party vendors who help Us operate Our website and communicate with You, specifically Google (for website analytics and Google Ads conversion tracking) and ActiveCampaign (for email marketing, if You have opted in). These providers are only permitted to use Your information to provide services to Us.

• For business transfers: If the Company is involved in a merger, sale, or acquisition, Your information may be transferred as part of that transaction. We will provide notice before Your information becomes subject to a different privacy policy.

• For legal reasons: We may disclose Your information if required by law, in response to a valid request from a public authority, or as necessary to protect the rights, property, or safety of the Company, Our patients, or others.

Retention of Your Personal Data

We retain Personal Data only as long as necessary for the purposes described in this Privacy Policy, to comply with Our legal obligations (including applicable health-record retention requirements), resolve disputes, and enforce Our agreements. Website Usage Data collected through Google Analytics is retained according to Our Google Analytics account settings and is used only in aggregate form for internal analysis.

Security of Your Personal Data

The security of Your information is important to Us. While We use commercially reasonable measures to protect it, no method of transmission over the internet or electronic storage is completely secure, and We cannot guarantee absolute security.

Analytics

We use the following third-party services provided by Google:

 

• Google Analytics, a web analytics service. Google Analytics uses cookies to collect information about Your use of Our website, such as pages visited and time spent on the site. This information is used in aggregate form to help Us improve Our website; it is not combined with the health information You may submit through Our contact or appointment-request forms.

 

• Google Ads conversion tracking, which helps Us measure how effective Our Google Ads campaigns are — for example, whether someone who clicked on one of Our ads went on to submit an inquiry. This tag registers that an inquiry occurred but does not receive the content of the inquiry itself (Your name, reason for visit, symptoms, or insurance information), and We do not use it to build remarketing audiences or retarget ads to past visitors.

 

For more information on Google's privacy practices, see Google's Privacy Policy and Google's Advertising Technologies page. You can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on, and manage ad personalization at Google's My Ad Center.

 

We advertise on Google Ads and Facebook/Meta, but We do not use a Facebook/Meta Pixel or any other tracking tool on Our website itself, and We do not use remarketing or retargeting — meaning We do not show You ads based on Your prior visits to Our site after You leave it.

Email Marketing

If You choose to provide Your email address and opt in to receive communications from Us, We may use Your Personal Data to send newsletters or other updates. You may opt out at any time by following the unsubscribe link in any email We send, or by contacting Us directly using the information below.

 

We use ActiveCampaign to manage and send these communications. Their privacy policy can be viewed at ActiveCampaign's Privacy Policy.

Your Privacy Rights

California Residents

Under California's "Shine the Light" law (Cal. Civ. Code § 1798.83), California residents with an established business relationship with Us may request information once a year about any sharing of their Personal Data with third parties for those third parties' direct marketing purposes. To make such a request, contact Us using the information below.

Virginia and Maryland Residents

Virginia and Maryland have their own state privacy laws, some of which may apply to businesses depending on the volume of data they process. Whether or not these laws directly apply to Us, We do not sell Your personal information, and We do not process health information for advertising purposes. If You are a Virginia or Maryland resident and have questions about Your personal information, You may contact Us using the information below, and We will respond to legitimate requests.

Other States

If You reside in a state with its own privacy law not addressed above, You may still contact Us with any privacy-related request, and We will respond as appropriate.

Links to Other Websites

Our website may contain links to other websites that We do not operate. We encourage You to review the privacy policy of any third-party site You visit. We have no control over, and assume no responsibility for, the content or privacy practices of third-party sites.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last updated" date above. Material changes will be communicated through a prominent notice on Our website prior to the change taking effect.

Contact Us

If You have questions about this Privacy Policy, or wish to make a privacy-related request, You can contact Us:

 

• By email: info@districtperformancephysio.com

• By phone: 202-922-7331

• By mail: 1020 19th St NW Suite LL20 Washington, DC 20036

 

If Your inquiry concerns Your protected health information as a patient, please refer to Our HIPAA Notice of Privacy Practices, available at [insert link once posted] or upon request at Our office.